What this skill does
- Share of voice
- Keyword gap
- Content gap
- Brand positioning
Workflow
- 1Define competitors
- 2Gather evidence
- 3Compare dimensions
- 4Deliver a competitive brief
Competitive Analysis packages a repeatable workflow for Claude Code, with clear inputs, evidence, and human review.
What it does
- Share of voice
- Keyword gap
- Content gap
- Brand positioning
Workflow
- Define competitors
- Gather evidence
- Compare dimensions
- Deliver a competitive brief
FAQ
Does it work in Claude Code?
Yes. Installation happens through the Claude Code plugin marketplace and makes the skills available inside your working environment.
Do I need paid tools?
Only workflows that depend on external data need credentials. Editorial skills and Brain work well with local sources and human review.